The Estee Lauder Envy Shine campaign employed innovative face recognition technology over HTML 5 to create an interactive engagement.
By using an algorithm that auto detected their lips, users could apply shades of lipstick from the Estee Lauder product range. The lipstick colors blended in naturally with the users face to create a natural image that could then be shared across all the major social networks.
This campaign was accessible to users over both mobile and PC platforms.
By using an algorithm that auto detected their lips, users could apply shades of lipstick from the Estee Lauder product range. The lipstick colors blended in naturally with the users face to create a natural image that could then be shared across all the major social networks.
