As a new entrant to China, Goose Island (part of the ABInbev group), needed to build brand awareness and trial for their beer.
To this end, we created a Goose Pong game on WeChat to get consumers to interact with the brand and through the game provide incentives for them to try Goose Island Beer.
Coupons provided in the game, also encouraged users to visit bars and pubs to try and buy Goose Island
The campaign was supported by real time analytics to better understand consumer behaviour especially with regards to the O2O component.
