The 'Start a journey with the River Dolphin' mobile game has been adapted from one of the most popular mini-games in China, in order to capture the user's interest, and in the process highlight the plight of the endangered River Dolphin and the issues of environmental pollution that pose a danger to its very existence.
Through a combination of online activities within the game, HSBC aims to transform online engagement into offline support for environmental protection projects, further extending the value of the game.
Objectives:
- Engaging the users with the APP.
- Educate the target consumer about financial management
- Connect user’s activity with brand charity work.
- In-game motivation for users to share the cause socially and thus involve a broader audience.
Transform the outcome of the game to a donation to the charity organization that HSBC has partnered with.
