The Mandarin Oriental Group wanted to streamline their social media presence to offer guests a more consistent and meaningful experience over WeChat.
With properties owned by different owners, each had its own Wechat / social media solution creating an inconsistent user experience.
A central content management platform allows individual hotel properties independence to run their own account while maintaining the overall user experience across all group properties.
Our solution took advantage of Wechat’s features to provide an innovative approach to content customisation, displaying relevant content based on location
